No - It is recommended that you use it on steaks, ribs, chicken, fish and just about everything you cook on the BBQ or in the oven.
It only enhances the flavor the meat you are providing.
Ex. Say you are providing oven-cooked ribs. Then sprinkle our spice on the ribs before you cook them to bring out the rib tastes. At the end of cooking, use you favorite BBQ sauce to your liking.
Here is a view of the ingredients contained within this seasoning: